Renderings versus Realized

Subscriber Access

We’ve seen tons of glitzy and glamorous renderings that immediately attract our attention.   You know the kind we mean – a picturesque snapshot where the weather is absolutely perfect, the sunlight is bursting through the glass facade magnificently, and people are laughing and strolling hand in hand.  And, sometimes, the rendering style speaks louder than the actual architecture – convincing clients and jurors, or perhaps misleading them, to invest in the project.   Of course, we love seeing the variety of presentation styles and how firms market their work, but we also enjoy seeing construction shots and finished photography to see if the realized project lives up to the idealized renderings.

Content Loader
About this author
Cite: Karen Cilento. "Renderings versus Realized " 31 Jul 2010. ArchDaily. Accessed . <https://www.archdaily.com/71402/renderings-verse-realized> ISSN 0719-8884

You've started following your first account!

Did you know?

You'll now receive updates based on what you follow! Personalize your stream and start following your favorite authors, offices and users.